The Science and Pursuit of

Collective Effervescence

Smiling woman with curly brown hair and glasses wearing a black-and-white striped top against a gray background

Meet Dr. Gabriel

Dr. Shira Gabriel is a professor of psychology at SUNY, University at Buffalo.  

She studies collective effervescence and the importance of immersion in crowds for well-being. She is interested in the need for social embeddedness and the need to feel as if life is sacred and meaningful. She also studies the need for connection, including how nontraditional targets (like TV shows) can fill these needs.

As Seen On:

Coming Spring 2027:

A Science-Proven Pathway to Cultivating Personal Joy from Shared Experience

Why settle for quick dopamine hits when you can experience vibrant joy that lasts? Discover the surprising scientific benefits of shared euphoria, and how these special events can supercharge wellbeing for the long run. CLICK HERE to learn more.

Now available for pre-order at:

Collective Effervescence

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Exploring the unexpected ways humans find connection, community, and happy meaningful lives.